HARD Summer 2014 Trailer

Somebody get me A-Trak’s bloody mary hat please! I need it.

Dillon Francis Strawberry Hat and A-Trak Bloody Mary Hat

Wow. The crew at Hardfest kilt it again with the HARD Summer 2014 trailer. I thought nothing could top last year’s animal party. But, then this strawberry shortcake bro-tastic joyride took over my computer screen.

Plus there’s a special appearance from Doge?! Bring it.

Buy tickets to HARD Summer 2014.

HARD Summer 2014
August 2 + 3
Whittier Narrows Recreation Area
Los Angeles County, CA

Official Line Up:

Saturday Aug 2:
Jack U | A$AP Mob | Axwell | Flosstradamus | Baauer | Tommy Trash | DJ Snake | Carnage | Jack Beats | Seth Troxler | Kill The Noise | Justin Martin | Pusha T | Tiga vs. Audion | The Martinez Brothers | Josh Wink | Griz | What So Not | Tchami | Oliver | Dusky | Rustie | Bro Safari | Alex Metric | Lunice | The M Machine | Cyril Hahn | Henry Fong | Goldroom (DJ Set) | J. Phlip | Aeroplane | Juan Maclean (DJ Set) | Justin Jay | Shift K3y | Twrk | Valentino Khan | David Heartbreak | Louisahhh!!! | Sharooz | Worthy | Eprom | Harvey Mckay | Alesia | Etnik | Cut Snake | Alix Perez + More

Sunday, August 3:
Tiesto | Disclosure | Nero | Dillon Francis | 2manydjs | Martin Garrix | A-Trak | Chase & Status | Maya Jane Coles | Rudimental (Live) | Sub Focus | Brodinski | Clockwork | Destructo | Julio Bashmore | DJ Mustard | The Chainsmokers | Gorgon City | Cashmere Cat | Mercer | Hucci | Breach | Jesse Rose | Claptone | Danny Daze | Wave Racer | Jacques Greene | Kastle | Jimmy Edgar | Sharam Jey | 100s | DJ Sliink | Trippy Turtle | Branchez | Milo & Otis | Etc! Etc! | Kill Frenzy | Shiba San | Hannah Wants | Blood Diamonds | Mr. Carmack | Vanilla Ace | Djemba Djemba | Wax Motif | Vindata | Kry Wolf | Cory Enemy | Bones + More

Comin’ Up: HARD Summer 2014 @ South El Monte??? – 8.2.14 + 8.3.14

IDK about this new Hard Summer 2014 venue dealio. Whittier Narrows Recreation Area? South El Monte? Where is that?

Apparently it is here:

View Larger Map

In this teaser trailer, it says “10 Minutes from Downtown LA”… but I think we all know that 10 minutes is either via helicopter or at 4am on a Wednesday.

Hard Summer 2014 is scheduled for August 2-3, 2014. Tickets go on sale this Friday, February 28, at 10am. Lineup still TBA.

What do you think? Are you in for Hard Summer 2014? Do I need to include some pics of booties and Flosstradamus and whatnot from last year to get us hyped?

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Preview: Hard Discotheque – Chic Featuring Nile Rodgers, Giorgio Moroder @ Hollywood Bowl – 5.10.14

Classic disco. Future disco. Disco forever. Disco duck? Lezzgo to the disco at Hollywood Bowl.

Giorgio Moroder at the Hollywood Bowl

On Saturday, May 10, the father of disco Giorgio Moroder will join another old school disco dude Nile Rodgers (and Chic), along with some new schoolers: Oliver, Tensnake and Destructo (that’s HARD’s Gary Richards).

Remember all those wonderful things I said about Giorgio Moroder when I posted his Haim remix? Well, I meant them all. And Nile Rodgers has got some major vintage and modern dance funk accolades, too. Giorgio and Nile were both key collaborators on Daft Punk’s Random Access Memories.

Hard Discotheque: Chic Featuring Nile Rodgers / Giorgio Moroder
Hollywood Bowl, Hollywood, CA
Sat, May 10, 2014, 6 PM

UPDATE! This thang got cancelled! Refunds available.

Comin’ Up: HARD Day of the Dead 2013 @ LA State Historic Park – 11.2.13 + 11.3.13

After the doggie-style trailer for HARD Summer, the HARD peeps had a lot to live up to with their trailer for HARD Day of the Dead.

For me, it tickles my fancy on two counts. One, you get to see Giorgio Moroder serve up some pineapple cocktails poolside then flip some a hot dog. And two, Gaslamp Killer is back, and at large!

HARD Day of the Dead 2013
@ LA State Historic Park
Saturday, November 2, and Sunday, November 3, 2013
Tickets here.

HARD Day of the Dead

HARD Summer 2013 @ LA State Historic Park – 8.3-8.4.13

Number of booty short wedgies I saw being discreetly tugged at by girlies – 10,000.

Number of booty short booties I saw being clocked by male festival goers – 10,000.

HARD SUMMER 2013 - Booty Shorts

Actually, those numbers might be lowball, considering 70,000 tickets were sold for HARD Summer music festival, held this past weekend, August 3 and 4, at LA State Historic Park.

Let’s round up to… a million butt cheeks bouncing to 2 Chainz playing “Bubble Butt” on the main HARD Stage on Saturday in the sun, and a billion butts clapping along on Sunday to Flosstradamus bumping a trapped out mix of “Face down, ass up, that’s the way we like to fuck.”

The HARD lineup was more than just tweetable twerkable moments though. So this write-up will stop being so ass-focused now and actually discuss the music at HARD. (Sorry, if you were just here for the butts.)

Question: Why did they have Disclosure play in this tiny ass tent called the Underground Stage? Disclosure was one of the most anticipated acts of the day and they were jammed into what I think was the smallest stage area. It was packed out with runoff beyond the edges of the tent, which got so hot it was getting to vision quest sweat lodge levels. “When a Fire Starts to Burn” is right. Totally worth having my hair curl up though to listen to these 2 super young (19 and 22) brothers from the UK play their garagy 2-steppy housy tracks.

Disclosure - HARD Summer 2013

Meeting in the ladies’ room: The VIP bathroom had an awesome attendant mothering all the girls and making cheery small talk throughout her literally shit job. You gotta love people who do anything and everything with a smile. One girl came in and the attendant straight up told her she stunk and she should use the complimentary deodorant spray. At the end of day two, I saw her hug another girl at the end of the night like they had truly bonded over the weekend.

Quick tip: This was just a great drawing on the tip jar at the pizza slice joint on site. Boner.

Pizza - HARD Summer 2013

Bromance: Gesaffelstein, will you marry me? We don’t even have to speak. We can just stare at things together. Movies. Horizons. Festival crowds. CDJs. Anything you want.


Happy Birthday, Ed: Across the venue from Gesaffelstein were fellow Frenchmen from the Ed Banger Records crew, celebrating their 10-year anniversary on Sunday at the Summer Stage. Brodinski, the other half of Gesaffelstein’s Bromance, was so cool with his dark sunglasses, cigarette dangling, and fresh coconut and straw next to his mixer and decks. Breakbot was also looking sharp and saviorly in his cream suit. I was surprised that Mr. Oizo looked like someone’s uncle on a fishing trip, but the tracks he played were nasty good. At the end of the night, Gary Richards lit some sparklers on a big chocolate cake and the boys from Justice joined up with Busy P and Breakbot for some celebratory photo ops and silly string spraying.

ALICE GLASS, YOU GUYS: Alice Glass was in her wonderland, as ever, for her Crystal Castles set Sunday afternoon. I was in the photo pit hoping to capture some of the magic for you strangers, when suddenly security made us all leave the pit area just as Alice was about to make her entrance. BOO. But, wait! It was because the band wanted all photogs ON STAGE! I almost peed. I hurried up onto the stage and photo’ed my little heart out. Alice screamed and writhed her way through songs like “Untrust Us” and “Vanished,” jumping on the drum kit and dragging around her mic stand like a deranged doll. In between bursts of awesome, she would trudge over to the side stage where I was standing and I saw her mouth the word VODKA to someone. She was promptly handed a bottle of Ketel One to chug from, and a cigarette. She visited the bottle a lot before finally just bringing it on stage with her.

So much HARD: Too HARD to write any more about HARD. I’ll let the rest of these pictures do their worth-a-thousand-words thing.

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